The Master in Digital Marketing is designed for both current and prospective marketing practioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques.

Students will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and avanced marketing tools.

These disciplines and tools will include, among others, consumer phycology and buyng behavior, marketing strategy, people management, digital branding, social media and advertising with new media.

In this way students will be able to obtain the basic marketing knoledge and at the same time they will specialize in the area of digital marketing and improve deeply their current knoledge, competencies and skills.