Master Universitari Secondo Livello in Digital Marketing (English Language)
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Obiettivi del Master Universitario di II Livello in Digital Marketing (English Language)
The Master in Digital Marketing is designed for both current and prospective marketing practioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques.
Students will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and avanced marketing tools.
These disciplines and tools will include, among others, consumer phycology and buyng behavior, marketing strategy, people management, digital branding, social media and advertising with new media.
In this way students will be able to obtain the basic marketing knoledge and at the same time they will specialize in the area of digital marketing and improve deeply their current knoledge, competencies and skills.
Conseguimento del titolo
Al termine del corso, a quanti abbiano osservato tutte le condizioni richieste e superato con esito positivo le prove di valutazione previste, e maturato i 60 crediti riconosciuti, sarà rilasciato il Diploma di Master Universitario ai sensi del DM 270/2004.